Guiding media innovators toward solutions, around the world
This post is part of a study that identifies 20 media organizations from 16 countries and four regions –Eastern and Central Europe, Western Europe, Latin America, and the United States– that have developed sustainable business models for high-quality journalism. This list is by no means exclusive. The examples were chosen to present a variety […]
Read More »For those who could not attend the annual convention of the Spanish Journalism Society (SEP, Sociedad Española de Periodística, in Malaga, Spain, May 24-25, below is a summary of my keynote address. (Here are slides of the English version, presented Sept. 22 at the Creima Conference in Oporto, Portugal.) The talk focused on two major […]
Read More »Forget about the big numbers of total page views per month or unique users per month. Fans are engaged and willing to give their time and money. Those numbers are misleading and meaningless. They had meaning only in the days when the media business depended on mass media, massive audiences, and products aimed at the […]
Read More »Recently I was invited to give a lecture at the University of Malaga–“The audiences are in charge: Are publishers listening?” The audience had students in their doctoral, master’s and bachelor’s programs, as well as a number of faculty. Below is a summary of the presentation. 1. The marriage of convenience between advertising and journalism is […]
Read More »Robert Picard speaking to class at University of Navarra. Robert G. Picard is one of the founding fathers of the academic discipline known as media economics. The field has attracted more attention lately as news outlets, ravaged by digital competitors, have gutted their reporting staffs and slashed public-service coverage. Policy makers, media executives, investors, and […]
Read More »Richard Fletcher of the Reuters Institute has produced an in-depth analysis of the top reasons people around the world gave for paying for news online. The Digital News Report 2017 included interviews of more than 70,000 adults in 36 countries. Fletcher observed that the most common reasons people gave for paying were they wanted access on […]
Read More »Anyone who has studied the metrics of the internet in any detail knows about the Big Lie: those big numbers of total users and page views that everyone relies on are practically meaningless. More than half of the visitors to websites stay for less than 15 seconds. Three-fourths of the users of the most important […]
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