Media lessons from Ukraine: people pay for trustworthy news

August 6, 2025
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When I interviewed Parusinski four years ago, he said his goal was to become become “the McKinsey & Co.” of media consulting in Ukraine and Eastern Europe. Where other investors and entrepreneurs saw risk — press freedom under threat from authoritarian governments, financial decline, layoffs — he saw opportunity.

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A successful media transformation in Ukraine

July 14, 2021
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Focusing on the right metrics helped a news organization navigate a leadership crisis Back when newspapers had their headquarters in office towers, editors used to say that their most valuable assets went down the elevators every night. They were referring to their journalists, but they were overlooking other important human assets. If an independent news […]

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