Guiding media innovators toward solutions, around the world
The Internet is a revolutionary tool of communication. Because of that, teachers of communication have to face up to the possibility that our models for teaching and learning are becoming less effective and relevant. Like many of my teaching colleagues, I have complained that students don’t read. Well, they do read, but in a different […]
Read More »This is Part 1 on going deeper in Analytics. Publishers of digital news sites have a chance to know their audience far better than their print counterparts ever could. The data available in tools such as Google Analytics lets you see when people are using your site, where they live and how loyal they are. […]
Read More »Part 2 of going deeper in Analytics. While consulting for a Mexican newspaper group, I had them dig into their Analytics report to see where their users lived. They were surprised to find out that 40% of the audience for their provincial papers was in Mexico City, evidently for work. What were the implications of […]
Read More »