Guiding media innovators toward solutions, around the world
As part of my recent work with DW Akademie, I was interviewed for a podcast that is part of the training and tools they offer to media startups. What follows is a summary of the key points of the podcast: Who are our clients, what do they need? The biggest mistake that media startups make […]
Read More »
And the reasons why those lies make us blind to the true opportunities we have. Lie No. 1. The news we produce is valuable. The Truth: Not really, at least in economic terms. Once we publish the news, everyone has access to it. For example, take the headline, “Michael Jackson is dead.” The first news […]
Read More »
Picard: News organizations need to focus on creating value for users Now that Google, Facebook, and other tech platforms have taken away most of their ad revenue, news publishers are realizing they need to get revenues from users to stay afloat. Well, good luck with that. Most of the paywalls or freemium products they have […]
Read More »