Guiding media innovators toward solutions, around the world
Versión en español aquí.Just two years after its launch, the local news website zonacero.info (“ground zero”) in Barranquilla, Colombia, has managed to attract 200,000 visits a month. This in a city of just over 1 million population.This small staff of journalists demonstrates how knowing the community and understanding the audience can make the difference between […]
Read More »Versión en español aquí. At the moment I am leading a course for Latin American journalists who have created their own digital news media (blog for the course in Spanish is here).We just analyzed the multimedia aspects of a number of websites and a question arose about the value of offering podcasts. The simple answer […]
Read More »La periodista argentina describe sus métodos para crear una comunidad a través de redes sociales y su “fórmula de Coca-Cola” para buscar información de manera más sofisticada. Lee la nota completa aquí. Sandra describe la importancia de explotar nichos en un video aquí.
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