PolicyMic.com aims at millennials who are dissatisfied with traditional news outlets. It reaches 14.5 million unique users a month, according to Jake Horowitz, co-founder and editor-in-chief.
The site started 2 1/2 years ago, and “the goal all along has been to empower young people who want to be a part of the conversation around the news and feel that news outlets historically have done a poor job of appealing to our generation.”
“Young people want to read about serious topics, but they want to hear authentic voices. They’ve been lied to one too many times by politicians, they’ve been misled one too many times by news outlets.”
“Young people are not going to news sites. They’re going to Facebook, Twitter, Instagram, Pinterest, Vine. You have to reach young people where they’re having conversations.”
And the different social networks require different presentations. “A Facebook story looks a lot different from a Twitter story, looks a lot different from a Pinterest story, looks a lot different than the home page of the New York Times.”
The site has attracted a little over $3 million in seed funding, Horowitz said, which has allowed them to focus on growth without having to worry for the moment about generating a profit.
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Tres medios digitales exitosos que apuntan a la generación del milenio
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