For some reason, I still like managing my online life through email. Daily calendar alerts remind me of appointments. I subscribe to maybe two dozen newsletters so I don’t forget to follow developments in digital journalism or the business of media.
While people who are younger and view themselves as more tech-savvy have begun to eschew e-mail as a communications tool, for the most part, e-mail remains the most popular way users choose to share news.
As the study reminds the technological elite, despite appearances, not “everyone” is on Facebook, and Twitter is still mostly the province of media and tech people. Secondly, e-mail is viewed as more secure and private and therefore more “personal.” As such, people tend to want to have a one-to-one conversation about news that moves them rather than a one-to-many.