Guiding media innovators toward solutions, around the world
Para los emprendedores, importan la confianza y la propiedad intelectual En las dos partes anteriores de “Shakespeare, el empresario de los medios”, mostré muchos paralelismos entre el ecosistema de los medios de Inglaterra hace cuatro siglos y el actual: riesgos similares y recompensas similares. Parte 1: Shakespeare, un emprendedor en medios Parte 2: Shakespeare mantuvo […]
Read More »A lesson for entrepreneurs is the value of trust and intellectual property In the previous two parts of “Shakespeare the media entrepreneur” I showed many parallels between the media ecosystem of England four centuries ago and that of today — similar risks and similar rewards. Part 1: Shakespeare the media entrepreneur Part 2: Shakespeare stayed […]
Read More »The big players in digital news like The New York Times, Buzzfeed, and NBC News are struggling with a change in how they make money and how they define themselves as brands. The cause is the rapid migration of news consumers and advertisers to smartphones. This migration has put the news brands at the mercy […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
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