Guiding media innovators toward solutions, around the world
Latest Reuters report highlights importance of trust, user payments, shift to digital Several insights from the latest Reuters Digital News Report caught my attention. I want to share them from the executive summary, followed by my comments. Digital News Report 2021: “This [coronavirus] crisis has also shown the value of accurate and reliable information at […]
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Because this blog is about the economics of media, sometimes we have to talk about the dismal science of economics. The talk among economists these days is about getting people back to work and re-starting the world’s economies. And one of the many discoveries of the covid-19 crisis has been that a huge part of […]
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Los periodistas freelance necesitan pensar como emprendedores Una de las lecciones que estamos aprendiendo del covid-19 es que la noticia es como la materia prima. Es una mercancía con poco valor en sÍ mismo en términos economicos. Casi todo lo que quieres saber sobre esta enfermedad está disponible de forma gratuita online, por todas partes, […]
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Freelance writers need to think like entrepreneurs One of the lessons we are learning from the corona virus is that the news is a commodity. Nearly everything you want to know about this disease is available online free, everywhere, all the time. In the language of economists, this kind of news product has little “exchange […]
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Los sitios informativos de buena reputación que informan sobre el covid-19 se encuentran en la lista negra de los anunciantes, sobre todo de aquellos preocupados por la “seguridad de la marca” o brand safety. Así lo explica en un artículo en el Wall Street Journal, que destaca cómo los editores están perdiendo ingresos publicitarios por […]
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Reputable news sites reporting on the corona virus are being blacklisted by advertisers worried about “brand safety“. The Wall Street Journal reported on Wednesday that publishers are losing ad revenue because some advertisers are avoiding any sites that report on the corona virus. This blacklisting occurs even with public-service news or innocuous lifestyle pieces such […]
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The $2.2 trillion Coronavirus economic rescue package contains some elements that could and should benefit journalists and their media organizations. As Ken Doctor points out in Nieman Lab, the package gives incentives to news publishers both large and small to maintain their payrolls. Publishers and broadcasters with fewer than 1,000 employees are eligible for $350 […]
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