Guiding media innovators toward solutions, around the world
Measuring the wrong thing or using the wrong scale is a formula for failure Numbers don’t lie, but people do. And worst of all, people lie to themselves about what numbers mean. The Big Lie in media metrics for years was the Biggest Number. Media publishers got away with touting their total monthly page views […]
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This format taps into the power of the human voice: the ‘Gutenberg Parenthesis’ Why write about “reasons for optimism” when so much is going wrong in our politics, economy, and environment? Optimism gives us confidence we can make things better. As I like to say, it’s another day of opportunity. Editor’s note: this article was […]
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Groundbreaking research questions the value of this $500 billion global industry My apologies to the Freakonomics Radio podcast for borrowing their headline. But it summarizes perfectly a question on the minds of business people for more than a century. The question is especially relevant for the digital advertising business, which promised to be more measurable, […]
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Publishers can fill a big void in coverage, but they need the right people A media entrepreneur asked me recently if I was optimistic about the future of local news organizations. Actually, I am. Let me run through some of the reasons and end with some caveats. First of all, there is a shortage of […]
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In this post I hope to give you some perspective on big changes under way in how digital advertising works, what it will mean to your online privacy, and how it might affect your media business. When both Republicans and Democrats in the U.S. Senate take an interest in digital advertising technology, you know we […]
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Transparency is key to strengthening trust in media People tell each other stories all the time to make sense of the world. At the moment, various storytellers are competing for our attention. Their motives vary wildly: to surprise, distract, entertain, confuse, create envy, win votes, inspire hatred, make money, and, in some cases, to perform […]
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Digital ad technology aids hoaxes, damages your site’s credibility In my last two blog posts I talked about why independent news sites need to have their own dedicated salespeople and how native advertising fits with that approach. In this post, I want to give you another reason to control your advertising sales. The digital advertising […]
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