Guiding media innovators toward solutions, around the world
Now that Facebook has made clear that it will not be promoting journalism to its users, all of the publishers who were getting much of their traffic there should look elsewhere. (Frederic Filloux of Monday Note has one of the best analyses of the company’s announcement.) What now? Well, there are several tactics and strategies […]
Read More »An organization I work with that promotes development of independent media in Latin America, SembraMedia.org, recently asked me to make some predictions for 2018. I really had just one: Credibility will be the new currency of journalism in 2018 and the years to come. But to explain, here are that prediction’s corollaries: 1. Independent media–those based […]
Read More »Digital advertising is broken for many publications. Back in the days when my job was persuading advertisers to spend money with our business publication, I would talk about the importance of a client’s ad appearing next to credible, high-quality content. Editorial environment matters, was the argument. Google, Facebook, and Yahoo pretty much destroyed that business […]
Read More »You already know the story well — how the business model for traditional media collapsed in the U.S. (Pew: State of the News Media 2016). And how digital advertising’s market share surpassed print and will overtake television this year. And how media organizations have responded by cutting staff and weakening their products in order to keep profit […]
Read More »Amid all the news about how Facebook and Google are devouring the world, I would like to sound a note of optimism for digital news media. But first, let’s acknowledge the bad news. It is true that the munch munch munch you are hearing is the sound of the Internet giants biting off big slices of […]
Read More »The following is an excerpt from my chapter of a book on digital news media that will be published shortly, in Spanish. Among the most important developments in digital journalism in 2015 was the emerging practice of creating, distributing, and monetizing news known as “distributed content“. Bell: ‘Facebook is eating the world.’ What it means: […]
Read More »News publishers are again the pawns in a chess game among the big technology platforms, mainly Google, Facebook, and Apple. And while publishers are losing control of their future, users are gaining a better experience with pages that load faster on mobile devices. This is the scenario that is emerging with the expanded rollout of […]
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