Guiding media innovators toward solutions, around the world
Measuring the wrong thing or using the wrong scale is a formula for failure Numbers don’t lie, but people do. And worst of all, people lie to themselves about what numbers mean. The Big Lie in media metrics for years was the Biggest Number. Media publishers got away with touting their total monthly page views […]
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You have to learn new technologies to reach your audiences where they gather A friend of mine, Loren Feldman, made a career change a few years ago from magazine editor to digital media entrepreneur. He has been developing an ambitious enterprise that combines a daily email newsletter and a weekly podcast about small business owners […]
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Digital entrepreneurs and philanthropists are collaborating to replace lost coverage Why write about “reasons for optimism” when so much is going wrong in our politics, economy, and environment? Optimism gives us confidence we can make things better. As I like to say, it’s another day of opportunity. The declining quality of local news coverage in […]
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If you build it, they won’t come; you have to persuade them why your work has value Why write about “reasons for optimism” when so much is going wrong in our politics, economy, and environment? Optimism gives us confidence that we can make things better. As I like to say, it’s another day of opportunity. […]
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Author identifies key internet trends, offers solutions to its thorny problems Why write about “reasons for optimism” when so much is going wrong in our politics, economy, and environment? Optimism gives us confidence we can make things better. As I like to say, today is another day of opportunity. José Luis Orihuela was an online […]
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Few believed a subscription-only website of investigative journalism could survive Why write about “reasons for optimism” when so much is going wrong in our politics, economy, and environment? Optimism gives us confidence we can make things better. As I like to say, it’s another day of opportunity. Conventional wisdom predicted failure for the French startup […]
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Global survey finds sales, tech experts help generate many times more revenue What follows is an edited excerpt of the Digital Media Teams chapter of SembraMedia’s Inflection Point International study of 201 digital native media in Africa, Southeast Asia, and Latin America. Read the full report here–also in Spanish and Portuguese. It is republished under Creative […]
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