Guiding media innovators toward solutions, around the world
My newsletter and publishing partners matter more than social media and search I’ve been publishing a blog for some 12 years now and have never been dazzled by the visitor traffic. I consoled myself by saying it was meant to be just a type of business card. People could see what I knew about digital […]
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Los periodistas freelance necesitan pensar como emprendedores Una de las lecciones que estamos aprendiendo del covid-19 es que la noticia es como la materia prima. Es una mercancía con poco valor en sÍ mismo en términos economicos. Casi todo lo que quieres saber sobre esta enfermedad está disponible de forma gratuita online, por todas partes, […]
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This blog entry was written for IJNet.org, Tips for Journalists in 2020 from other Knight International Journalism fellows. The losing strategy that seeks mass audiences and mass advertising as measured by unique users and page views has led many media to chase clicks with ever-more sensationalistic content about celebrities, sports figures, imprudent politicians and sex […]
Read More »Now that Facebook has made clear that it will not be promoting journalism to its users, all of the publishers who were getting much of their traffic there should look elsewhere. (Frederic Filloux of Monday Note has one of the best analyses of the company’s announcement.) What now? Well, there are several tactics and strategies […]
Read More »We talk too much about the New York Times when the crisis of journalism is also about saving local news operations and digital entrepreneurs. But the latest news about how the Times is using email newsletters can be applied to all news organizations. Digiday reported that the Times has 13 million subscribers to more than […]
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