Journalists selling ads: think of it as a fair exchange

When I was going through the transition from editor of a business publication to the role of publisher, I dreaded sales calls with clients. It meant I had to ask clients for money, which was a new and uncomfortable experience. The hilarious irony of this is that, as a reporter and editor, it was my […]

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Columbia focuses on coaching journalism execs

Doug SmithExecutive DirectorPunch Sulzberger Program Sixth in a series on entrepreneurial journalism programs at universities and media organizations.  Columbia Journalism School’s Punch Sulzberger Program differs from other programs in this series in several ways. Like them, it is entrepreneurial in focusing on innovation and transforming of a media enterprise. But the biggest difference is that it […]

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How journalist built his brand from college dorm room

Brian Stelter2012 Media Bistro photo Brian Stelter is my favorite example of how a young person can create a personal brand and build it into a career. I have talked about him in presentations in Latin America and Europe and his story never fails to make an impression.  When he was a freshman at Towson […]

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Online courses play bigger role in entrepreneurial journalism

Fourth in a series on entrepreneurial journalism programs at universities and media organizations.  The Poynter Institute’s online training center, NewsU, is building out its offerings in entrepreneurial journalism with the goal of creating a certificate program. It is one of the few organizations doing this kind of training mainly online.  Howard FinbergPoynter Institute, NewsU NewsU […]

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In Mexico, innovative selection process for entrepreneurial journalism

Third in a series on entrepreneurial journalism programs at universities and media organizations.The University of Guadalajara in Mexico has just recruited a class of 18 students in its second year of offering an online master’s degree in digital journalism. Manuel Moreno CastanedaRector, Virtual UniversityUniversity of Guadalajara This may be the only master’s degree program in […]

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Road to entrepreneurial journalism passed through Bolivia

Martha Paz, UniversidadEvangelica Boliviana My path to developing courses in entrepreneurial journalism began in 2006 in an unlikely place — Bolivia, the poorest country in South America. Bolivia historically was controlled by interest groups that crushed upstarts who tried to challenge their control of business and politics. Entrepreneurship? There is a word for it in […]

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