Guiding media innovators toward solutions, around the world
Stephen Shepard, dean of CUNY Journalism School: “We are researching ways to support quality as the old financial order erodes.” Second in a series on entrepreneurial journalism programs at universities and media organizations.City University of New York’s Entrepreneurial Journalism program aims to be an incubator of new media projects as well as training the next generation […]
Read More »Jan Schaffer First in a series on entrepreneurial journalism programs at universities and media organizations.In the new world of media, traditional journalism organizations are just one more voice, and the MA in Media Entrepreneurship program at American University reflects that. Jan Schaffer, who teaches the program’s seminar on media entrepreneurship, believes that journalism schools should […]
Read More »Apollo 13 engineers celebrate safe splashdown.NASA photo, April 1970. NBC News via AP Versión en español aquí. Journalists who are starting their own digital media should learn to think more like engineers and scientists. For them, solving a problem involves repeated trial and error. They view each step not as a failure but as a […]
Read More »Versión en español aquí. Hundreds of websites are popping up to replace the community news coverage lost as daily newspapers cut staff and publish less frequently. Many of them are started by the very reporters who have just been laid off or community organizers who want to hold public institutions accountable. What these new media […]
Read More »Versión en español aquí.When I teach entrepreneurial journalism, the first thing I emphasize is the need to create a community.An audience is just a group of observers. A community shares values and a deep interest in a topic or geographic area. It often has a bias toward action. That is where value comes in.Connecting these […]
Read More »Versión en español aquí. The dilemma for journalism schools dealing with rapid technological change is to decide whether what they are teaching today will be relevant a few years from now. Many of the social media tools that are transforming journalism and society did not even exist just five years ago, said Mark Briggs, author […]
Read More »Entrepreneurial journalists have a tough job. They need skills not only in journalism but marketing, technology, sales, managing online communities and basic accounting, among other things. Fortunately, they don’t need to have all the skills mastered at once. Start small, but start This is one of the takeaways from entrepreneurs profiled in Mark Briggs’s book […]
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