10 commandments for digital news entrepreneurs

Versión en español aquí.I have been inspired by a book about 13 new digital media launched in Spain by entrepreneurial journalists.The book — Microperiodismos: Aventuras Digitales en Tiempos de Crisis — profiles some news organizations that are defying the voices of pessimism, the economic crisis in Spain and competition from the traditional media.The authors, Eva […]

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Making money Part IV: Events build your brand

Last weekend I spent a day and a half participating online in NewsU’s Revenue Camp for Journalism Entrepreneurs, an intense session on some of the new ways journalists are making money on the Web. (The entire course will be available to view online in a few days; Twitter comments from the course are at #revcamp.)If you have a […]

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Making money Part III: How journalists can do ad sales

This weekend I spent a day and a half participating online in NewsU’s Revenue Camp for Journalism Entrepreneurs, an intense session on some of the new ways journalists are making money on the Web. (The entire course will be available to view online in a few days; Twitter comments from the course are at #revcamp.) The biggest mistake […]

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Making money Part II: custom content at MedCity

This weekend I spent a day and a half participating online in NewsU’s Revenue Camp for Journalism Entrepreneurs, an intense session on some of the new ways journalists are making money on the Web. (The entire course will be available to view online in a few days; Twitter comments from the course are at #revcamp.) […]

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Making money Part I: Mark Briggs

This weekend I spent a day and a half participating online in NewsU’s Revenue Camp for Journalism Entrepreneurs, an intense session on some of the new ways journalists are making money on the Web. (The entire course will be available to view online in a few days; find Twitter comment at #revcamp.) One of the […]

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Using “Mad Men” advertising model for the web

Here in China, one of my guilty pleasures is watching DVDs of old episodes of “Mad Men,” the cable television hit about the glory days of advertising and mass media in the 1960s. In one episode, when Don Draper’s advertising firm loses the multimillion-dollar Lucky Strike cigarette account, he takes out a full-page ad in […]

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6,000 paid subs support digital news site in Nova Scotia

At first it seems an unlikely place for an expensive paywall business model to work — Nova Scotia.  Nearly 6,000 subscribers are paying $360 a year for access to the AllNovaScotia.com website, according to Tim Currie’s story in Nieman Lab.  That’s about $2 million and represents 80 percent of the revenue of the site.  How […]

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