Guiding media innovators toward solutions, around the world
Samuel Palmisano, I.B.M.’s outgoing boss, used four questions to guide his company’s strategy over the past decade, according to an interview in the New York Times. All of them are questions that digital media entrepreneurs should be asking themselves every day: “Why would someone spend their money with you — so what is unique about […]
Read More »Versión en español aquí. At 3:34 a.m. on Feb. 27, something shook Leo Prieto awake. His apartment in Santiago, Chile, was in total darkness. Nothing worked except for his cellphone. He sent out a message on Twitter: “What the heck was that?” In no time at all, Twitter crackled with messages from all over Chile […]
Read More »Versión en español aquí.Not long ago the Wall Street Journal, which thrives inside its paywall fortress, recognized the importance of opening the gates a crack with its new Facebook application, WSJ Social. “You can’t rely on users coming to you anymore,” said Maya Baratz, head of new products for the Journal, in an interview with Nieman […]
Read More »(Versión en español aquí.) Fayerwayer is one of the most popular blogs in the Spanish speaking world because of its frank and conversational commentaries about the latest gadgets and software. Its founder, Leo Prieto, of Santiago, Chile, tells an instructive story about how the blog’s first advertiser created controversy among his collaborators and the blog’s […]
Read More »Recently I met the people of Sourcefabric, who produce two free publishing platforms for print and radio organizations that want to have a web presence.This non-profit group, based in Prague, has been helping independent media outlets extend their reach on the Web for more than a decade. (Disclosure, I was a guest speaker at their recent […]
Read More »Versión en español aquí.Just two years after its launch, the local news website zonacero.info (“ground zero”) in Barranquilla, Colombia, has managed to attract 200,000 visits a month. This in a city of just over 1 million population.This small staff of journalists demonstrates how knowing the community and understanding the audience can make the difference between […]
Read More »Far too often I had this conversation with a department manager: “I am so frustrated with Robert (or Roberta). He never listens and never improves. I’ve had it.” “Have you had this conversation with Robert?” I would ask. The answer far too often was no. Usually the manager was afraid that confronting the employee would make […]
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