Guiding media innovators toward solutions, around the world
What could be worse than to make extra effort in your work and feel that no one noticed? The message would be clear: it doesn’t really matter to anyone whether I do a good job or not. No newsroom boss should let that happen. Judicious praise can change that. Many editors in particular skimp […]
Read More »When you are consumed by the daily demands of publishing news on your website, it is difficult to step back and think about where you are going. But you have to do this. Otherwise your destination is Nowhereville. There are entire websites and shelves in the bookstore dedicated to the literature on goal-setting. I will […]
Read More »All the numbers for Facebook are impressive, from its 750 million users to its $500 million in estimated first half profits this year. However, as a driver of web traffic for news outlets, the results look disappointing at first glance. At the 25 biggest news websites in the U.S., the percentage of traffic from Facebook […]
Read More »This is Part 1 on going deeper in Analytics. Publishers of digital news sites have a chance to know their audience far better than their print counterparts ever could. The data available in tools such as Google Analytics lets you see when people are using your site, where they live and how loyal they are. […]
Read More »Part 2 of going deeper in Analytics. While consulting for a Mexican newspaper group, I had them dig into their Analytics report to see where their users lived. They were surprised to find out that 40% of the audience for their provincial papers was in Mexico City, evidently for work. What were the implications of […]
Read More »Versión en español aquí. Many digital news entrepreneurs have no idea how much to charge for the advertising on their sites. To set a fair price you have to balance the interests of both the publisher and the advertiser. A fair price should represent the full value of service to the advertiser as well as […]
Read More »Versión en español aquí. Michael Meyer has studied some 150 digital news organizations and worries that too many of them neglect and even avoid the business side. “Someone has to run the business,” he said in a column written for StreetFightingMag.com. Meyer is steadily compiling examples of new digital media for the News Frontier Database […]
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