Guiding media innovators toward solutions, around the world
Versión en español aquí. The new digital media entrepreneurs who are struggling to survive can take some inspiration from the story of Q*, an independent newspaper publisher in a country of the former Soviet Union. (* Name withheld to protect him from further government repression.)In 1990, Q was among many journalists who founded newspapers independent […]
Read More »Versión en español aquí. Digital entrepreneurs should take notice of the success that the online publication Texas Tribune has been having with special events.The Tribune’s events have generated significant revenue as well as editorial content and market buzz, according to the Nieman Journalism Lab.Corporate sponsors are willing to pay for visibility and recognition at these […]
Read More »Versión en español aquí. At the moment I am leading a course for Latin American journalists who have created their own digital news media (blog for the course in Spanish is here).We just analyzed the multimedia aspects of a number of websites and a question arose about the value of offering podcasts. The simple answer […]
Read More »The biggest mistake that journalists make when they start an online news operation is that they don’t include marketing and technical people from the beginning.Journalists are pretty good at figuring out how to tell stories online but they haven’t a clue about how to generate enough income to survive. They don’t know how to sell […]
Read More »The new ecosystem of small news organizations continues to evolve at breathtaking speed. When you consider that it has been only four years since the news industry’s business model went into free fall, the number of new organizations and their quality are impressive. Also impressive is the financial support that they have attracted. J-Lab has […]
Read More »Hiram Enriquez, director of digital media at MTV Networks, has a saying that is worth repeating to those who want to start their own media: “Nobody cares about your blog.” It’s a way of recognizing that there are millions of blogs and other media competing for attention on the web. In other words, if you […]
Read More »Versión en español. It was out of frustration that Carlos Mora de la Orden started collecting and organizing information about the economy and stock market in his home country of Costa Rica. Although an engineer by training, he is a financial adviser by profession. He wanted to provide his clients reliable, up-to-date information untainted by […]
Read More »