Guiding media innovators toward solutions, around the world
Focus on your users’ needs, their problems, their values, their tastes Any news media entrepreneur who is trying to create a sustainable business model should keep these three things in mind: Build a media community, not an audience Focus on relationships, not scale Measure engagement, not page views What follows is, first, my message during […]
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Success is really the exception, but there are strategies to make it more likely Recently I read an enlightening book by Daniel Kahneman, a Nobel-prize-winning economist–Thinking, Fast and Slow. The book is filled with rigorous economic and psychological studies of how our instincts and reason mislead us, especially when we are dealing with statistics. His […]
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Spain’s infoLibre increases subscribers, staff, audience during Covid crisis The name of one of Spain’s notable survival stories in public-service journalism–infoLibre–contains the essence of its guiding principle. It literally means “free information”–that is, free of undue influence from political and business interests. In his annual public letter, Jesús Maraña, editorial director, attributed the publication’s financial […]
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Author’s note: My friend and former colleague Hector Farina Ojeda at the University of Guadalajara in Mexico invited me recently to be interviewed on his radio show and podcast. Professor Farina knew of my interest in media entrepreneurs and wanted to know how covid-19 was affecting them, among other topics. What follows is a translation […]
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This post was prepared for a SembraMedia webinar on 10 July, “How to teach entrepreneurial journalism” (Cómo enseñar el periodismo emprendedor) . The session was attended by professors from all over the Spanish-speaking world. The 1-hour session was recorded on video (Spanish). This blog post is aimed at those who teach entrepreneurial journalism–basically, how to […]
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Freelance writers need to think like entrepreneurs One of the lessons we are learning from the corona virus is that the news is a commodity. Nearly everything you want to know about this disease is available online free, everywhere, all the time. In the language of economists, this kind of news product has little “exchange […]
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IJNet has recently launched its Media Entrepreneurship Toolkit to help journalists make their own projects financially sustainable. My contribution was an introduction to some of the basics of accounting and budgeting. Some of the key points to keep in mind: There are some free online budgeting and accounting software packages that can organize your financial […]
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