Guiding media innovators toward solutions, around the world
This post was prepared for a SembraMedia webinar on 10 July, “How to teach entrepreneurial journalism” (Cómo enseñar el periodismo emprendedor) . The session was attended by professors from all over the Spanish-speaking world. The 1-hour session was recorded on video (Spanish). This blog post is aimed at those who teach entrepreneurial journalism–basically, how to […]
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Freelance writers need to think like entrepreneurs One of the lessons we are learning from the corona virus is that the news is a commodity. Nearly everything you want to know about this disease is available online free, everywhere, all the time. In the language of economists, this kind of news product has little “exchange […]
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IJNet has recently launched its Media Entrepreneurship Toolkit to help journalists make their own projects financially sustainable. My contribution was an introduction to some of the basics of accounting and budgeting. Some of the key points to keep in mind: There are some free online budgeting and accounting software packages that can organize your financial […]
Read More »The following text is a translation from the Spanish version of a lecture I gave at the University of La Sabana in Bogotá, Colombia, on Aug. 22. My lecture, in Spanish, starts at the 6-minute mark of the video. Journalists today have the opportunity to create the future of the industry. But to do so, […]
Read More »Readers now supply more than half the site’s revenue. Josh Marshall started out as a political blogger in 2000, made a business of it in 2003, won a George Polk Award, and has managed to stay independent through all the wild swings of the digital pendulum. So his reflections on how to transition from an […]
Read More »An organization I work with that promotes development of independent media in Latin America, SembraMedia.org, recently asked me to make some predictions for 2018. I really had just one: Credibility will be the new currency of journalism in 2018 and the years to come. But to explain, here are that prediction’s corollaries: 1. Independent media–those based […]
Read More »Over the past several years, I have written a number of blog posts about how journalists can get involved in sales and marketing without violating their ethical standards or damaging the credibility of their publication. Here are a few of them. 1. Journalists selling ads: think of it as a fair exchange When I was […]
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