Guiding media innovators toward solutions, around the world
Chumel Torres Versión en español aquí. Chumel Torres is a video-blogger whose satiric take on politics and journalism has managed to attract 483,000 subscribers to his YouTube channel in just one year. He has made a business out of the sponsors he attracts to his weekly program, El Pulso de la República (The Pulse of […]
Read More »Versión en español aquí. Who would have thought that a small-town newspaper could discover a new revenue source worth $100,000 by repackaging some of its content? As the Wall Street Journal reports, a local best-selling book in a Montana town is “We Don’t Make This Stuff Up: The Very Best of the Bozeman Daily Chronicle […]
Read More »Versión en español aquí. The two most important traffic measurements for news entrepreneurs are NOT unique visitors and page views. Those numbers can mislead you. They count people who arrive at your website by accident or search, glance at a page and leave. As Ken Doctor has so eloquently put it: “Unique visitors are a […]
Read More »At National Congress of 8,000-member Periodismo de Hoy About 90 would-be journalism entrepreneurs signed up for a workshop I gave recently in Medellin, Colombia. The focus was on how to make a journalism website financially sustainable. We did some exercises in marketing, in analyzing web traffic and presenting to investors. Like most journalists, this group […]
Read More »Olga Lucia Lozano, creative editorof La Silla Vacia Versión en español aquí. The cofounder of one of the most important investigative journalism sites in Colombia, La Silla Vacia (The Empty Chair), has some advice for those who are thinking about creating their own website, app or whatever: “Don’t think about it, do it. Doing things […]
Read More »Versión en español aquí.I may have misled people for the last few years by saying that investigative journalism is not a business but a public service.Other people — namely Felix Salmon, Jeff Bezos and four journalists cited by Journalism.co.uk — are reminding me that investigative journalism does, in fact, have commercial value.First, Felix Salmon, the […]
Read More »Versión en español aquí.Journalism is the best job in the world, and working with journalists is fun. They’re funny, irreverent, intelligent and excellent storytellers. Still, as a group we tend to be arrogant, self-righteous and holier-than-thou (I include myself in this criticism). We tend to view ourselves as high priests of an exclusive profession and […]
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