Guiding media innovators toward solutions, around the world
Aquí un resumen de mi presentación en el Congreso de la Sociedad Española de Periodística en Elche, 9 de junio 2017. En muchos lugares se habla de la derrota de los editores de medios informativos frente a las gigantescas plataformas globales como Facebook y Google en la batalla por la atención de las audiencias y por […]
Read More »Digital advertising is broken for many publications. Back in the days when my job was persuading advertisers to spend money with our business publication, I would talk about the importance of a client’s ad appearing next to credible, high-quality content. Editorial environment matters, was the argument. Google, Facebook, and Yahoo pretty much destroyed that business […]
Read More »Los medios tradicionales hicieron un pacto con el diablo cuando recurrieron a las redes sociales y a la optimización de los motores de búsqueda para conseguir audiencias e ingresos digitales. Contrataron a “community managers” para elevar su perfil en Facebook, Twitter, Instagram y otras redes similares. Etiquetaron sus artículos para que encabezaran los resultados de los buscadores. […]
Read More »Traditional news organizations made a deal with the devil when they turned to social media and search-engine optimization to gain digital audience and revenue. They recruited “community managers” to raise their profile on Facebook, Twitter, Instagram, and the like. They tagged their articles to raise them in search results. The devilish side of the deal […]
Read More »Amid all the news about how Facebook and Google are devouring the world, I would like to sound a note of optimism for digital news media. But first, let’s acknowledge the bad news. It is true that the munch munch munch you are hearing is the sound of the Internet giants biting off big slices of […]
Read More »The following is an excerpt from my chapter of a book on digital news media that will be published shortly, in Spanish. Among the most important developments in digital journalism in 2015 was the emerging practice of creating, distributing, and monetizing news known as “distributed content“. Bell: ‘Facebook is eating the world.’ What it means: […]
Read More »El siguiente es un extracto del capítulo de un libro sobre los medios digitales que se publicará en breve. Entre los muchos acontecimentos significativos que sucedieron en los medios informativos digitales en 2015 cabe destacar la emergente práctica de la creación, la distribución y la monetización de la información hecha pública en forma de “contenido […]
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