Guiding media innovators toward solutions, around the world
Emilio García-Ruiz de Washington Post en Huesca. Foto de EFE. HUESCA, España — Es bueno tener un multimillonario con paciencia como dueño del medio sí. Pero es aún mejor tener un dueño multimillonario con visión. Y la visión del proprietario del Washington Post, Jeff Bezos, es que un medio de noticias necesita difundir sus contenidos […]
Read More »Emilio Garcia-Ruiz speaks to the press in Huesca. Photo by EFE HUESCA, Spain — Yes, it’s good to have a billionaire owner with patience, but it’s even better to have a billionaire owner with a vision. And the vision of Washington Post owner Jeff Bezos is that a news organization has to make its work […]
Read More »News publishers are again the pawns in a chess game among the big technology platforms, mainly Google, Facebook, and Apple. And while publishers are losing control of their future, users are gaining a better experience with pages that load faster on mobile devices. This is the scenario that is emerging with the expanded rollout of […]
Read More »The big players in digital news like The New York Times, Buzzfeed, and NBC News are struggling with a change in how they make money and how they define themselves as brands. The cause is the rapid migration of news consumers and advertisers to smartphones. This migration has put the news brands at the mercy […]
Read More »Jarvis: think first of the community Several years ago I was working in Belarus, a former Soviet republic, where independent newspapers have a hard time surviving. The government denies them access to state-monopoly newsstands, overcharges them for their newsprint, and harasses them at every turn. We looked at one publisher’s website data to see if […]
Read More »English version Fue el escritor de ciencia ficción Arthur C. Clarke quien escribió: “cualquier tecnología lo suficientemente avanzada no puede distinguirse de la magia”. Y, claramente, muchos piensan lo mismo acerca de las aplicaciones para smartphones. Medios de noticias hacen un trato con el diablo en Facebook. Las aplicaciones móviles pueden mostrarnos mapas detallados de […]
Read More »De acuerdo a eMarketer, la mitad del dinero invertido en anuncios este año estará destinado a dispositivos móviles: un total de US$29.000 millones. Los anunciantes quieren saber si sus mensajes están llegando a los destinatarios correctos en el momento adecuado y quieren estar al tanto de que sus dólares no estén siendo tirados a la basura. Algunas destinatarios […]
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