Guiding media innovators toward solutions, around the world
A cynic might say that Google’s current efforts to help news publishers is a public relations ploy to get good press and appease anti-monopoly regulators in Europe and the US. After all, Google has more than 30% of all digital advertising globally, followed closely by Facebook with 20%. And these two companies, more than any […]
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The new dynamics of the digital media business are driving publishers away from advertising-based business models and toward user payments. In that context, many of them are rediscovering that supposedly obsolete distribution channel, email. Email has the power to create an intimate relationship between a publication and its users. That relationship can translate into loyalty, […]
Read More »We talk too much about the New York Times when the crisis of journalism is also about saving local news operations and digital entrepreneurs. But the latest news about how the Times is using email newsletters can be applied to all news organizations. Digiday reported that the Times has 13 million subscribers to more than […]
Read More »Maria Ramirez of El Español interviews Gideon Lichfield. (Photo: TIE Comunicación/Congreso Periodismo) HUESCA, Spain — A digital business publication like Quartz qz.com would seem to be making all the right moves. In just over two years it built an audience of 10.9 million unique users a month. (Versión en español) But the struggle is to continue growing amid […]
Read More »Michael McCutcheon of Mic.com As the publisher of a business newspaper in Baltimore, I used to tell advertisers confidently that no other news medium could duplicate our audience of CEOs, business owners, and high-income decision makers. First Yahoo Finance undermined us. With their user database, they could deliver advertisers the same people who were reading […]
Read More »Rosalia Lloret: People are searching for crediblesources amid an avalanche of information. Versión en español aquí. El País is widening its lead as the No. 1 newspaper website in Spain with 7.6 million unique users in June (for comparison, the number is 74 million for the New York Times). At the same time the newspaper’s corporate […]
Read More »(La versión en español se encuentra aquí.) The blessing and the curse of the web is that everything is measurable. For reporters working in newsrooms that measure the traffic of articles on a minute-to-minute basis, it can be discouraging to see fluff trump substance. In some newsrooms, reporters are competing for raises and bonuses based […]
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