Guiding media innovators toward solutions, around the world
Versión en español aquí.Journalism is the best job in the world, and working with journalists is fun. They’re funny, irreverent, intelligent and excellent storytellers. Still, as a group we tend to be arrogant, self-righteous and holier-than-thou (I include myself in this criticism). We tend to view ourselves as high priests of an exclusive profession and […]
Read More »Tenth in a series on teaching entrepreneurial journalism. Parts of this post are adapted from an article originally published in Revista Mexicana de Comunicación. Latin American journalists have a great thirst for establishing independent media. Many of them are tired of working for low pay at media outlets that protect the friends and punish the […]
Read More »Once again I find myself learning new things from my students here in China. The social media marketing strategies they proposed in class included techniques and platforms I was ignorant of. Their assignment was to recommend a strategy for a news organization or business that they would like to work for. They chose, among others, […]
Read More »Loren Feldman, small business editor Versión en español aquí.A digital media entrepreneur has to think first of building a community. Doing that means offering not just information but answers, advice, help, understanding. You have to know what your community needs. That is why Loren Feldman perks up when he talks about a five-part series […]
Read More »English version here. Li Mi, gerente de desarrollo de audiencia para The Fiscal Times en Nueva York, habló recientemente a través de Skype a mi clase de periodismo financiero multimedia de la Universidad de Tsinghua en Beijing acerca de cómo construir audiencia. La publicación online, que se centra en temas fiscales, presupuestales y económicos, fue lanzada en marzo […]
Read More »Versión en español aquí. Mi Li, audience development manager for Fiscal Times in New York, recently spoke via Skype to my multimedia business journalism class at Tsinghua University about how to build an audience. The online publication, which focuses on fiscal, budgetary and economic issues, launched in March 2011 and has grown to 1 million […]
Read More »Versión en español aquí. Many editors cringe when asked to be involved with sales and marketing. They feel it betrays ethical and editorial values to make a buck. But editors have product knowledge useful in sales, and they have a passion for their work that can inspire sponsors and advertisers to spend money on the site.Today editors […]
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