Guiding media innovators toward solutions, around the world
A news story from the 2005 archives in which a psychology professor called homosexuality a disease recently rocketed to the top of the most-read list of El Pais, one of Spain’s leading newspapers. The strange incident demonstrated several things: what you produce on the Internet never goes away; in social networks the readers, not the […]
Read More »Versión en español aquí.Not long ago the Wall Street Journal, which thrives inside its paywall fortress, recognized the importance of opening the gates a crack with its new Facebook application, WSJ Social. “You can’t rely on users coming to you anymore,” said Maya Baratz, head of new products for the Journal, in an interview with Nieman […]
Read More »All the numbers for Facebook are impressive, from its 750 million users to its $500 million in estimated first half profits this year. However, as a driver of web traffic for news outlets, the results look disappointing at first glance. At the 25 biggest news websites in the U.S., the percentage of traffic from Facebook […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
Read More »The biggest mistake that journalists make when they start an online news operation is that they don’t include marketing and technical people from the beginning.Journalists are pretty good at figuring out how to tell stories online but they haven’t a clue about how to generate enough income to survive. They don’t know how to sell […]
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