Guiding media innovators toward solutions, around the world
This is the third year I have done an unscientific survey of my students in Media Economics about how they use their smartphones. The point of the exercise is for them to do their own assessment and make observations. In previous years they simply counted how many notifications or alerts they received on their phones […]
Read More »Julio Alonso, director general WeblogsSL (James Breiner photo) BURGOS, Spain — In 2004, management consultant Julio Alonso got the itch to write about gadgets and technology. He started a blog and a year later that evolved into the website Xataka. Since then he and his partners have built WeblogsSL, a community of 36 websites in […]
Read More »According to eMarketer, half the digital ad spending this year will be on mobile, a total of $29 billion. Advertisers want to know if their messages are reaching the right target groups of people at the right time so that ad dollars are not wasted. Some people are better targets than others for messages about, […]
Read More »A deal with the devil. Versión en españolIt was the science fiction writer Arthur C. Clarke who wrote, “Any sufficiently advanced technology is indistinguishable from magic.” And clearly many people think that way about applications for smartphones. Mobile apps can show us detailed maps of most places on earth. They can read QR […]
Read More »After years of predictions that this year would be the year of mobile, finally it has arrived. So here are some numbers that should prompt strategizing and action by digital media publishers. 1. Web traffic from mobile devices was up 78 percent year over year in mid-2013, and 109 percent over 2011, according to Ayaz […]
Read More »Versión en español aquí. Amazon’s Jeff Bezos isn’t the only e-commerce billionaire making news with acquisitions. Jack Ma, chairman of China’s e-commerce leader, Alibaba, has invested hundreds of millions of dollars in a Twitter-like microblogging service and a mapping service. Both of these giants have been bolting on companies that can help them gain synergies […]
Read More »Two years ago the buzz was that mobile was the next big thing, and now that consumers are moving to tablets and smartphones, the moment has arrived. Nielsen says that 50.4% of mobile users now have a smartphone. More than two-thirds of those in the 25-34 age group have a smartphone. The report is here. […]
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