Guiding media innovators toward solutions, around the world
Experts point to data that supports President Biden’s view “Ask any expert, they will tell you that Facebook is the most dangerous player in the digital world.” When I read this opinion from Frederic Filloux, a digital media expert, I was surprised by its severe tone. But he went on: “The social network’s business model […]
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As we all struggle to make sense of the flood of disinformation and misinformation in digital media, some entrepreneurs are developing businesses to help us identify the good stuff, the credible stuff. At the heart of one of the three business models is transparency–full disclosure–to increase our trust of particular media. And the other two […]
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Los sitios informativos de buena reputación que informan sobre el covid-19 se encuentran en la lista negra de los anunciantes, sobre todo de aquellos preocupados por la “seguridad de la marca” o brand safety. Así lo explica en un artículo en el Wall Street Journal, que destaca cómo los editores están perdiendo ingresos publicitarios por […]
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Reputable news sites reporting on the corona virus are being blacklisted by advertisers worried about “brand safety“. The Wall Street Journal reported on Wednesday that publishers are losing ad revenue because some advertisers are avoiding any sites that report on the corona virus. This blacklisting occurs even with public-service news or innocuous lifestyle pieces such […]
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