Guiding media innovators toward solutions, around the world
One of the big questions facing the journalism industry is whether the traditional brands have a future. An international panel of eight academic media industry experts mostly agreed that those brands can survive, as long as they change what they are doing, and fast. This panel of eight was discussing the impact of global crises […]
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Los medios informativos necesitan centrarse en ‘crear valor’ para sobrevivir Ya que Google, Facebook, y otras plataformas tecnológicas han arrebatado la mayoría de los ingresos publicitarios a los medios informativos, estos han acabado reconociendo que necesitan generar ingresos a partir de los usuarios para sobrevivir. Bueno, que haya suerte con eso. La gran mayoría de […]
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Picard: News organizations need to focus on creating value for users Now that Google, Facebook, and other tech platforms have taken away most of their ad revenue, news publishers are realizing they need to get revenues from users to stay afloat. Well, good luck with that. Most of the paywalls or freemium products they have […]
Read More »This post is part of a study that identifies 20 media organizations from 16 countries and four regions –Eastern and Central Europe, Western Europe, Latin America, and the United States– that have developed sustainable business models for high-quality journalism. This list is by no means exclusive. The examples were chosen to present a variety […]
Read More »Los editores han perdido grandes cantidades de publicidad por la disrupción digital, y no les gusta pedir subsidios de las arcas públicas para sostenerse. Ante esta situación, si los anunciantes y el gobierno no son alternativas viables como fuentes de ingresos para sostener el periodismo de calidad, ¿quién lo puede ser? Para muchos editores, la […]
Read More »The loss of advertising and the complications of public funding are forcing digital publishers to look for ways to persuade the public to pay. Surveys and actual market behavior show that a small percentage of digital users will pay, depending on the country, the media brand, payment systems, and technology platforms. For some publishers, that […]
Read More »Versión en español aquí.When I teach entrepreneurial journalism, the first thing I emphasize is the need to create a community.An audience is just a group of observers. A community shares values and a deep interest in a topic or geographic area. It often has a bias toward action. That is where value comes in.Connecting these […]
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