Guiding media innovators toward solutions, around the world
Jose Luis Orihuela has been writing about digital media for almost 30 years. So I have been enjoying his new book, “The Media Since the Internet” (“Los medios después de Internet”), which is a compilation of his columns for newspapers in Spain and Latin America in 2011-2013. (His 159,000 Twitter followers around the world know […]
Read More »Michael McCutcheon of Mic.com As the publisher of a business newspaper in Baltimore, I used to tell advertisers confidently that no other news medium could duplicate our audience of CEOs, business owners, and high-income decision makers. First Yahoo Finance undermined us. With their user database, they could deliver advertisers the same people who were reading […]
Read More »Tenth in a series on teaching entrepreneurial journalism. Parts of this post are adapted from an article originally published in Revista Mexicana de Comunicación. Latin American journalists have a great thirst for establishing independent media. Many of them are tired of working for low pay at media outlets that protect the friends and punish the […]
Read More »Once again I find myself learning new things from my students here in China. The social media marketing strategies they proposed in class included techniques and platforms I was ignorant of. Their assignment was to recommend a strategy for a news organization or business that they would like to work for. They chose, among others, […]
Read More »The importance of search engines to traffic on news sites spawned an industry of consultants on search engine optimization (SEO). But now social media may be challenging the dominance of “Google juice.”The percentage of Americans getting their news via social networks such as Facebook, Twitter and Google+ has risen to 19 percent, more than double […]
Read More »The Tsinghua University School of Journalism and Communication recently celebrated its 10th anniversary with a conference on international journalism curriculum for an audience of200 journalism professionals, deans and professors from China and around the world. Some highlights: Qu Yingpu, deputy editor-in-chief of the state-controlled China Daily, noted that social media are spreading news so rapidly […]
Read More »A new Facebook app launched by The Guardian in England could signal a major challenge to Google’s dominance of referral traffic to news websites. Google used to drive 40 percent of The Guardian’s traffic, but social networks referred more than search several times in February, said Tanya Cordrey, director of digital development at Guardian News […]
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