Guiding media innovators toward solutions, around the world
Build a community based on relationships, not a mass audience In this video you will learn how to build an online community, deepen the relationship with them, and finally monetize the relationship. Here are some articles with more and deeper information about the topic: These metrics predict which users will pay for news These are […]
Read More »One of the things you learn in direct sales is the notion of the sales funnel. In the business of journalism, the sales funnel helps publishers track how you make someone aware of your product and convert them into paying for one of your products. The four stages of the sales funnel are a potential […]
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We see lots of hand-wringing about the sorry state of local news organizations because of digital disruption of their financial models. I just happened on a 2016 study by Clare Cook, Kathryn Louise Geels, and Piet Bakker that finds reasons for optimism while realistically assessing the problem. Their study, Hyperlocal revenues in the UK and […]
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And the reasons why those lies make us blind to the true opportunities we have. Lie No. 1. The news we produce is valuable. The Truth: Not really, at least in economic terms. Once we publish the news, everyone has access to it. For example, take the headline, “Michael Jackson is dead.” The first news […]
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The new dynamics of the digital media business are driving publishers away from advertising-based business models and toward user payments. In that context, many of them are rediscovering that supposedly obsolete distribution channel, email. Email has the power to create an intimate relationship between a publication and its users. That relationship can translate into loyalty, […]
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This blog entry was written for IJNet.org, Tips for Journalists in 2020 from other Knight International Journalism fellows. The losing strategy that seeks mass audiences and mass advertising as measured by unique users and page views has led many media to chase clicks with ever-more sensationalistic content about celebrities, sports figures, imprudent politicians and sex […]
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Picard: News organizations need to focus on creating value for users Now that Google, Facebook, and other tech platforms have taken away most of their ad revenue, news publishers are realizing they need to get revenues from users to stay afloat. Well, good luck with that. Most of the paywalls or freemium products they have […]
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