Forget about the big numbers; go for loyalty, trust

July 12, 2016
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Anyone who has studied the metrics of the internet in any detail knows about the Big Lie: those big numbers of total users and page views that everyone relies on are practically meaningless. More than half of the visitors to websites stay for less than 15 seconds.  Three-fourths of the users of the most important […]

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Loyal users will pay for watchdog journalism

April 21, 2016
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Kinsey Wilson. Photo by Mary Kang/Knight Center AUSTIN, Texas — One of the dirty little secrets in digital media is that the big numbers of page views and unique users touted by publishers are misleading at best. They overstate a publication’s audience size and impact. Most visitors to a publisher’s content are fly-bys: They stay […]

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