Guiding media innovators toward solutions, around the world
Leo Prieto:betting on “mobile first” Versión en español aquí. Leo Prieto is a digital media entrepreneur in Chile whose 10 communities attract an audience of 10 million users a month from all over the Spanish-speaking world. Late last year, his company, Betazeta, decided to go “mobile first” and optimize the design of all its sites […]
Read More »The importance of search engines to traffic on news sites spawned an industry of consultants on search engine optimization (SEO). But now social media may be challenging the dominance of “Google juice.”The percentage of Americans getting their news via social networks such as Facebook, Twitter and Google+ has risen to 19 percent, more than double […]
Read More »A news story from the 2005 archives in which a psychology professor called homosexuality a disease recently rocketed to the top of the most-read list of El Pais, one of Spain’s leading newspapers. The strange incident demonstrated several things: what you produce on the Internet never goes away; in social networks the readers, not the […]
Read More »This is Part 1 on going deeper in Analytics. Publishers of digital news sites have a chance to know their audience far better than their print counterparts ever could. The data available in tools such as Google Analytics lets you see when people are using your site, where they live and how loyal they are. […]
Read More »Part 2 of going deeper in Analytics. While consulting for a Mexican newspaper group, I had them dig into their Analytics report to see where their users lived. They were surprised to find out that 40% of the audience for their provincial papers was in Mexico City, evidently for work. What were the implications of […]
Read More »This is Part 3 on how to go deeper in Analytics. Let’s say you have a local news website and you publish an article about a famous athlete visiting town. Your traffic gets a big bump, but you don’t really cover sports. You want to know if your core users were interested in this story […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
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