Guiding media innovators toward solutions, around the world
Versión en español aquí. When web entrepreneurs take a deeper look at their traffic in Google Analytics, they might be surprised and alarmed to learn that most of the visits probably last no more than an eyeblink, 10 seconds or less. (This is not the bounce rate, but we will get to that in a […]
Read More »(Versión en español aquí.) Somebody brilliant said that, and if we need any proof we need look no further than a study by Comscore and the Newspaper Association of America. The data show that the 108 million unique users of newspaper sites in June 2011 spent an average of just over a minute a day, […]
Read More »(La versión en español se encuentra aquí.) The blessing and the curse of the web is that everything is measurable. For reporters working in newsrooms that measure the traffic of articles on a minute-to-minute basis, it can be discouraging to see fluff trump substance. In some newsrooms, reporters are competing for raises and bonuses based […]
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