Guiding media innovators toward solutions, around the world
There are thousands of independent media around the world — independent, that is, of political and commercial influence — that are aiming to serve their communities with trustworthy news and information that people can act upon.
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Here are some tools that help consumers sort through misleading marketing noise This post originally appeared in the Sept. 5, 2024, Your News Biz newsletter. My goal is to help digital media entrepreneurs find viable business models. Trustworthy sources. You may remember that my last newsletter talked about trust being in short supply these days. […]
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The credibility of a news product, its trustworthiness, and its relevance to people all have value. And all of these qualities are in short supply.
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Media that hire at least one full-time person to do marketing and sales produce four to six times more revenue than those that don’t.
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It’s free, global, non-profit, and crowd-sourced; it strives for a neutral stance in a media world filled with trolls, polarization, and automated disinformation James Breiner The value of trust It’s hard to find information you can trust these days. Powerful algorithm-driven marketing machines flood us with news and reviews about everything from pizza to politics, […]
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Our words plant seeds in people’s minds that can do great good or cause great harm This is the second of a series about leadership. This skill is difficult to teach. Some of it relies on talent. Leaders aren’t necessarily extroverts. Parents, teachers, bosses all are put into positions of leadership. What can help you […]
Read More »If any publication shows the public demand for trustworthy journalism, it’s this one Ignacio Escolar and his colleagues at elDiario.es have succeeded in producing high-quality journalism “in spite of everything” for the past 10 years. Those words are in fact part of the slogan of the publication he co-founded in Spain, elDiario.es: “Journalism in spite […]
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