The winning business strategy builds on relationships

This blog entry was written for IJNet.org, Tips for Journalists in 2020  from other Knight International Journalism fellows. The losing strategy that seeks mass audiences and mass advertising as measured by unique users and page views has led many media to chase clicks with ever-more sensationalistic content about celebrities, sports figures, imprudent politicians and sex […]

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Letters to a publisher II: Treat your readers with respect

How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. His comments have acute relevance today. In this letter to a fictitious […]

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Alfonso Nieto

Letters to a newspaper publisher: it’s not just the bottom line

How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. Nieto was one of the pioneers in the discipline of media economics, […]

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What money can’t buy in media

Money talks. Put your money where your mouth is. Show me the money. We have lots of expressions that equate money with credibility and trust. How people get and spend their money is often the most credible expression of what they value and who they are. We attribute so much value to money and to […]

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‘Students, you will determine the future of journalism’

“You have to practice the values of independence and honesty.” University of Navarra photo. An icon of Spanish broadcast journalism, Iñaki Gabilondo, delivered a message last week designed to inspire and challenge 400 students and professors of journalism. “The future hasn’t been written yet:, he told them. “The question, ‘What is going to happen?’ is […]

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