Guiding media innovators toward solutions, around the world
How should a media executive manage the business during a time of disruptive technological change? Alfonso Nieto attempted to answer that question in his book “Letters to a newspaper publisher,” written in 1987 when newsrooms in Spain were moving from typewriters to computers. Nieto was one of the pioneers in the discipline of media economics, […]
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Cees van Riel is an internationally known scholar and consultant who has spent much of his career studying how to measure the reputation of organizations and use the data for better decision-making. During a recent chat with faculty at the University of Navarra, he talked about how a growing body of research links the financial […]
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Money talks. Put your money where your mouth is. Show me the money. We have lots of expressions that equate money with credibility and trust. How people get and spend their money is often the most credible expression of what they value and who they are. We attribute so much value to money and to […]
Read More »An icon of Spanish broadcast journalism, Iñaki Gabilondo, delivered a message last week designed to inspire and challenge 400 students and professors of journalism. “The future hasn’t been written yet:, he told them. “The question, ‘What is going to happen?’ is irrelevant. What will happen will be determined by what you do, what you don’t […]
Read More »These projects aim to restore trust. In a blog post earlier this year, I wrote about the importance of Credibility as the new currency of journalism, its significance in an era of distrust of the media, and its economic value for high-quality journalism. A big thank you to Christine Schmidt of Nieman Lab who has […]
Read More »Anyone who has studied the metrics of the internet in any detail knows about the Big Lie: those big numbers of total users and page views that everyone relies on are practically meaningless. More than half of the visitors to websites stay for less than 15 seconds. Three-fourths of the users of the most important […]
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