Guiding media innovators toward solutions, around the world
Digital advertising is broken for many publications. Back in the days when my job was persuading advertisers to spend money with our business publication, I would talk about the importance of a client’s ad appearing next to credible, high-quality content. Editorial environment matters, was the argument. Google, Facebook, and Yahoo pretty much destroyed that business […]
Read More »Chumel Torres Versión en español aquí. Chumel Torres is a video-blogger whose satiric take on politics and journalism has managed to attract 483,000 subscribers to his YouTube channel in just one year. He has made a business out of the sponsors he attracts to his weekly program, El Pulso de la República (The Pulse of […]
Read More »Lately I have been teaching my students at Tsinghua University how to verify information they get in press releases, hear from news sources and see on the web. This is my third entry on the subject. Crap detector Part I: Credibility as business modelCrap Detector Part II: Mr. Daisey’s Apple Factory The website journalism.co.uk has […]
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