Entrepreneurial journalists have a tough job.
Adding skills
And now journalists getting started on the web have a tool that will help them fill the gaps. Briggs’s book has suggestions on everything from selecting a content management system to pricing advertising on a website. The book has been adopted in some university journalism programs.
Many models
Because the old business models for journalism have been collapsing, entrepreneurs are having to invent new ones. There is no single model. The value of the case studies in Briggs’s book is that they show a variety of solutions to such fundamental problems as how to generate revenue. Among them: consulting on digital communication, special events, syndicating content, direct sale of products online, and memberships.
If there is a formula, it is this: “Test, try, play, fail, try again,” according to Briggs.
So why do they do entrepreneurs undertake the daunting challenge? Often they have an idea they can do news better than the big media. They see a market that is not being served. They want to serve their communities.
Related:
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