2018: Credibility will be the new currency for journalism

An organization I work with that promotes development of independent media in Latin America, SembraMedia.org, recently asked me to make some predictions for 2018.

I really had just one: Credibility will be the new currency of journalism in 2018 and the years to come.  
But to explain, here are that prediction’s corollaries:

 1. Independent media–those based […]

Read More »

Journalists and sales: don’t sell your soul

Over the past several years, I have written a number of blog posts about how journalists can get involved in sales and marketing without violating their ethical standards or damaging the credibility of their publication. Here are a few of them. 1. Journalists selling ads: think of it as a fair exchange When I was […]

Read More »

Women are making their mark in digital news startups

Women are taking a leadership role in the development of digital journalism in Latin America, according to a new study of 100 startups. The study, Inflection Point, by SembraMedia in partnership with Omidyar Network, offers many clues to achieving the elusive goal of sustainability for new digital media. Click to enlarge. One clue is that women have the skills and experience […]

Read More »

‘Know your clients, give them what they need’

“Clients don’t want to wait three hours for a graphic.” Manuel Benito Ingelmo has blended his knowledge of data, technology, and journalism to establish a news service with some of the biggest media in Spain as his clients. His data-visualization service, Porcentual.es, just finished its most successful year, and Ingelmo continues to innovate and improve […]

Read More »

Media value lies in relationships, not scale

Amid all the news about how Facebook and Google are devouring the world, I would like to sound a note of optimism for digital news media. But first, let’s acknowledge the bad news. It is true that the munch munch munch you are hearing is the sound of the Internet giants biting off big slices of […]

Read More »