Guiding media innovators toward solutions, around the world
Part 2 of going deeper in Analytics. While consulting for a Mexican newspaper group, I had them dig into their Analytics report to see where their users lived. They were surprised to find out that 40% of the audience for their provincial papers was in Mexico City, evidently for work. What were the implications of […]
Read More »This is Part 3 on how to go deeper in Analytics. Let’s say you have a local news website and you publish an article about a famous athlete visiting town. Your traffic gets a big bump, but you don’t really cover sports. You want to know if your core users were interested in this story […]
Read More »Escrito para el Laboratorio de Emprendimientos Periodísticos Digitales de la Fundación Nuevo Periodismo Iberoamericano. English version here. Muchos emprendedores que comienzan a realizar un análisis más profundo de las cifras de tráfico en sus sitios pueden llevarse una sorpresa desagradable. Muchos se alegran de ver que aumentan sus visitas, pero la emoción se transforma en […]
Read More »Versión en español aquí. When web entrepreneurs take a deeper look at their traffic in Google Analytics, they might be surprised and alarmed to learn that most of the visits probably last no more than an eyeblink, 10 seconds or less. (This is not the bounce rate, but we will get to that in a […]
Read More »(La versión en español se encuentra aquí.) The blessing and the curse of the web is that everything is measurable. For reporters working in newsrooms that measure the traffic of articles on a minute-to-minute basis, it can be discouraging to see fluff trump substance. In some newsrooms, reporters are competing for raises and bonuses based […]
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