Guiding media innovators toward solutions, around the world
Reputable news sites reporting on the corona virus are being blacklisted by advertisers worried about “brand safety“. The Wall Street Journal reported on Wednesday that publishers are losing ad revenue because some advertisers are avoiding any sites that report on the corona virus. This blacklisting occurs even with public-service news or innocuous lifestyle pieces such […]
Read More »This post is part of a study that identifies 20 media organizations from 16 countries and four regions –Eastern and Central Europe, Western Europe, Latin America, and the United States– that have developed sustainable business models for high-quality journalism. This list is by no means exclusive. The examples were chosen to present a variety […]
Read More »Recently I was invited to give a lecture at the University of Malaga–“The audiences are in charge: Are publishers listening?” The audience had students in their doctoral, master’s and bachelor’s programs, as well as a number of faculty. Below is a summary of the presentation. 1. The marriage of convenience between advertising and journalism is […]
Read More »Over the past several years, I have written a number of blog posts about how journalists can get involved in sales and marketing without violating their ethical standards or damaging the credibility of their publication. Here are a few of them. 1. Journalists selling ads: think of it as a fair exchange When I was […]
Read More »Editor’s note: This post was updated 3 June with an eighth best practice. For the last seven years I have been interviewing and profiling successful entrepreneurial journalists in various countries of various socieconomic classes. I’ve talked to publishers and editors with staffs of as many as a hundred as well as some one-man/one-woman bands. The […]
Read More »A deal with the devil. Versión en españolIt was the science fiction writer Arthur C. Clarke who wrote, “Any sufficiently advanced technology is indistinguishable from magic.” And clearly many people think that way about applications for smartphones. Mobile apps can show us detailed maps of most places on earth. They can read QR […]
Read More »Michael McCutcheon of Mic.com As the publisher of a business newspaper in Baltimore, I used to tell advertisers confidently that no other news medium could duplicate our audience of CEOs, business owners, and high-income decision makers. First Yahoo Finance undermined us. With their user database, they could deliver advertisers the same people who were reading […]
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