Guiding media innovators toward solutions, around the world
After years of predictions that this year would be the year of mobile, finally it has arrived. So here are some numbers that should prompt strategizing and action by digital media publishers. 1. Web traffic from mobile devices was up 78 percent year over year in mid-2013, and 109 percent over 2011, according to Ayaz […]
Read More »Tenth in a series on teaching entrepreneurial journalism. Parts of this post are adapted from an article originally published in Revista Mexicana de Comunicación. Latin American journalists have a great thirst for establishing independent media. Many of them are tired of working for low pay at media outlets that protect the friends and punish the […]
Read More »When I was going through the transition from editor of a business publication to the role of publisher, I dreaded sales calls with clients. It meant I had to ask clients for money, which was a new and uncomfortable experience. The hilarious irony of this is that, as a reporter and editor, it was my […]
Read More »Versión en español aquí.When I teach entrepreneurial journalism, the first thing I emphasize is the need to create a community.An audience is just a group of observers. A community shares values and a deep interest in a topic or geographic area. It often has a bias toward action. That is where value comes in.Connecting these […]
Read More »Two years ago the buzz was that mobile was the next big thing, and now that consumers are moving to tablets and smartphones, the moment has arrived. Nielsen says that 50.4% of mobile users now have a smartphone. More than two-thirds of those in the 25-34 age group have a smartphone. The report is here. […]
Read More »Last weekend I spent a day and a half participating online in NewsU’s Revenue Camp for Journalism Entrepreneurs, an intense session on some of the new ways journalists are making money on the Web. (The entire course will be available to view online in a few days; Twitter comments from the course are at #revcamp.)If you have a […]
Read More »This weekend I spent a day and a half participating online in NewsU’s Revenue Camp for Journalism Entrepreneurs, an intense session on some of the new ways journalists are making money on the Web. (The entire course will be available to view online in a few days; Twitter comments from the course are at #revcamp.) The biggest mistake […]
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