Guiding media innovators toward solutions, around the world
(Versión en español aquí.) Fayerwayer is one of the most popular blogs in the Spanish speaking world because of its frank and conversational commentaries about the latest gadgets and software. Its founder, Leo Prieto, of Santiago, Chile, tells an instructive story about how the blog’s first advertiser created controversy among his collaborators and the blog’s […]
Read More »Versión en español aquí.Just two years after its launch, the local news website zonacero.info (“ground zero”) in Barranquilla, Colombia, has managed to attract 200,000 visits a month. This in a city of just over 1 million population.This small staff of journalists demonstrates how knowing the community and understanding the audience can make the difference between […]
Read More »Versión en español aquí. An in-depth analysis of the most popular contents on your website can produce some surprises and yield some financial benefits. I was recently advising the editor of a small newspaper whose website was not generating the desired traffic. We dug into the content section of Google Analytics to see what was […]
Read More »Versión en español aquí. Many digital news entrepreneurs have no idea how much to charge for the advertising on their sites. To set a fair price you have to balance the interests of both the publisher and the advertiser. A fair price should represent the full value of service to the advertiser as well as […]
Read More »Versión en español aquí. When web entrepreneurs take a deeper look at their traffic in Google Analytics, they might be surprised and alarmed to learn that most of the visits probably last no more than an eyeblink, 10 seconds or less. (This is not the bounce rate, but we will get to that in a […]
Read More »I came away from reading the State of the News Media in 2011 with the sense that newspapers in particular are being left farther behind by all of the advances in technology and payment systems. One example is Apple. Although it is selling subscriptions to publications on its iTunes platform, it is taking 30% of […]
Read More »The rich are getting richer in the online advertising market, which means the antitrust lawyers must be sharpening their pencils. eMarketer is forecasting that Facebook will have one-fifth of the online display advertising market in 2011 and will displace Yahoo as leader in the category. The digital research website is also predicting that the top […]
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